I'm not sure if the queues would have been any shorter had they called it plastic. Swatch are not afraid of calling other watches in their range plastic. Bioceramic is a term used by other...
Type: Posts; User: chrisparker
I'm not sure if the queues would have been any shorter had they called it plastic. Swatch are not afraid of calling other watches in their range plastic. Bioceramic is a term used by other...
Bioceramic is from Swatch seems to be mostly plastic with an added ingredient, ceramic is a bit of a generic term to describe composit materials. Bioceramics can be used in medical body replacement...
That was ToyWatch's whole business plan.
I think they'll go for the mass market like the Speedmaster. I'd anticipate they'll do a budget Bond Seamaster watch, and Olympic Speedy's. It's great to have such a huge endorsement like the Bond...