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Much of what he says should be good for them with lower entry price, more focus in both design & marketing etc.
Not sure the 2 releases demonstrate the coherence being sought though.

I don't mind the re-brand itself, the old logo was a bit naff anyway.
Moving away from the unique car design though makes the new Supermarine a backward step even though I think the dial is an...

Very nice. I find these versions but more tempting than the new Pilot which whilst nice enough, seems a bit derivative.
I've got my eye out for a 40mm Bronze with blue dial.

Very nice!

My original aim was to have a watch from each decade (40s onwards) each by a different brand. I also wanted to be fairly diverse in style & colours which has seen me miss out on a few I really should...

Simplifying the line up can only be a good thing, a scatter gun catalogue does not work in the premium market.
I think some of the points on the design like the fonts is spot on so it will be good...

The Formex Reef is a great, original diver design. Available in 2 sizes now the new smaller one has been released.
High quality case & bracelet, with changeable bezels, micro adjust, quick change...

I am a big fan of anOrdain anyway, but they've knocked it out the park with this new Model 3 release.
Case, dial, colours.... It ain't cheap but :omg:
...

One without the bracelet went for £4.4k (5k after fees) on watchcollecting a while back so I'd say this is priced to market.
I am hoping for another to come up in blue though I suspect that'll go...

I'm not sure you'd get that sort of service from many so called luxury brands.

Thanks, it's.one of my favourites.

There's been some superb vintage watches this week!

https://i.ibb.co/ckKSDSC/IMG-20230630-080749.jpg

Great choice with the Bulgari. It's one of my favourites.

Still wish they'd update the PO to match the deep sea styling of no date and no HEV. That in the 39.5mm size with the more interesting PO colour combos would be great.

This has been a bit out of favour on the black strap it came with so trying it on a brown rally.
https://i.ibb.co/XL2QbNZ/IMG-20230623-093908-2.jpg

Fortis have been designing some great looking, contemporary watches recently but I don't know whose buying them at the money they are asking?!
Can't be many people or they must be amazing because I...

Been a fan since they announced the Will Return and was really close to ordering this as a fun summer watch.
Unfortunately I think it's just a bit bulky for what I like so the search continues.

https://i.ibb.co/R7njHBn/IMG-20230505-085658.jpg

Yeah I'd really like to see a new Longine diver in this sort of style and a few different, more vibrant colours.
These are great looking watches.

Good to hear positive comments from owners about the finish on these. I'd not heard great things about their recent releases but I'm after a diver with some colour for summer and Zodiac do some great...

I use a Trakke Arkaig for work and it's a great bag. Also take it hiking as it's really comfy and robust.
If it had a side pocket for a water bottle it'd be perfect.

As much as I love my anOrdain, I'd probably sell it for £8k! Though it is unique so knowing I couldn't replace it even with a 2yr wait does make that decision harder.

I think the fume dials are fantastic. Certainly worth the wait, but it wasn't anywhere near that long.
They seem to be going from strength to strength and the model 3 teasers have me intrigued.

Looks great but pics don't seem to do these justice. I'm always drawn to them in the local shop over anything else.

https://i.ibb.co/vZYkmqy/IMG-20221021-084845.jpg