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Friend of mine sent me this link - his friend started this. Looks really interesting. Not sure if this is old news but I didn't know them at all....

I agree they leverage the Islay thing hard, but they also do it differently to most others. They're passionate about Islay, as a place and a community, not just as a whisky badge. I rather like this...

The Islay thing has become a major marketing exercise. For example, Bruichladdich, who make Port Charlotte, are the second smallest distillery on the island, but the largest employer. That's because...