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I used to care about Everest, but now I’m over the hill :smile-new:

So, Bremont followed TAG Heuer’s fine tradition of misleading customers about the origin of “in-house” movements. Not that I’m criticising TAG Heuer’s Calibre 1887 movement (designed by Seiko)...

Even if the public don’t care, it’s wrong for a company to lie to customer's. I don’t know the Bremont details, but a company’s honesty speaks volumes.

Good marketing is essential for any watch company to stay in business. I'm not bashing Rolex; they do marketing better than virtually everyone else, and it's doubtless why the company's so...

Yes, I agree it's a massive human achievement.



It is Rolex's marketing – not its manufacturing – that I find other watchmakers struggle to match. For example, Rolex made a great fuss about...

On Twitter, Bremont only posted two or three times about their watch on the K2 winter ascent (hidden between tweets about a photo competition, the Bremont Supermarine, and Charley Boorman). Does...

Precisely. Is Bremont’s marketing team furloughed? Why are they snoozing through this PR opportunity? If Nims wore a Rolex, it would have been all over social media and appearing in a National...

Given the reportedly appalling behaviour by Compagnoni on K2, I'd rather have seen some sponsorship money go to Amir Mehdi (whom Compagnoni caused to spend a night in the open at 8,100 metres!).
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Climbing Everest? Pah! It’s too easy.

K2 is where it’s at. It’s way harder than Everest to climb, and nobody’s ever climbed K2 in winter. Oh, hang on, I’ve just spotted a Bremont on the summit of...