Evolution of Rolex sales and prices between 2012 and 2018
Hi all,
While I had the numbers up, I produced some overall trends on Rolex watches.
As a gentle reminder, the below is from a single EU forum, and is only for Rolex watches sold between 2012 and 2018 above the price of 3,000 euros.
Total number of units sold.
Peak year was 2014 with a total of 1,178 Rolex watches sold, at an average value of 5,681 euros
In comparison, only 813 Rolex watches were sold in 2018, at an average value of 7,850 euros. That's 30% decrease in volume but a 40% increase in average price.
https://i.ibb.co/5YJBXFw/Av-number-r...-3000-euro.jpg
Average price of total number of units sold
No surprises here, peak year is 2018, at an average price of 7,850 euros, increasing at 4.6% per year since 2011.
https://i.ibb.co/GsDDDsS/Av-sale-pri...-3000-euro.jpg
As a next step, it would be interesting to see which price range is driving the growth. Other questions, please ask!
Below you can see some Rolex growth rates for comparison
- Rolex average (watches over 3,000 euros) = 4.6% CAGR between 2012-18
- Rolex 14060M = 3% CAGR 2011-18 (grew below market rate in this period)
- Rolex 5513 = 9% CAGR 2011-18
- Rolex 16520 = 15% CAGR 2011-18
- Rolex 116400 = 5.2% CAGR 2011-19
- Rolex 116400gv = 5.0% CAGR 2011-19
You can find my other articles here:
Rolex 14060M analysis: HERE
Rolex 5513 analysis: HERE
Rolex 16520 analysis: HERE
Rolex 116400: HERE
Happy reading, happy to investigate further upon request.
Happy weekend,
Galaxia