They’ve said on there socials that due to demand they are limiting them to one per customer, carnage are the stores at the weekend
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They’ve said on there socials that due to demand they are limiting them to one per customer, carnage are the stores at the weekend
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My girlfriend is just at Swatch in San Fransisco. They had 180 units and all sold instantly on Saturday. They are expecting another delivery in 2 - 3 weeks. Models were display only and couldn't be handled. Pics in my Instagram if anyone's interested!
You've heard of blued hands, now you can have a blued wrist.
Too much bio not enough ceramic
Apparently these are freely available in China.
I have a friend working in China - and many of the stores are in cities under lock down - which means they have stock.
I've asked if she can get one... will update if she's successful.
z
It's a combination of ZrO2 and polymer (I think derived from castor bean oil)....so technically there is ceramic (ie a material neither metallic or organic) in there mixed in with a polymer agent. Zirconium oxide is the same ceramic material as the Dark Side of the Moon except to produce DSOM cases, the pure ZrO2 pellets are heated in a furnace rather than mixed with a plastic agent. I've not handled one but I expect it to feel like a hard plastic rather than the ceramic from high end ceramic cased watches. I don't think it will feel as soft as some of the other Swatch cases. Property wise, probably more brittle but harder than a pure plastic.
I think the use of it by Swatch is purely marketing though...especially the bio- bit to appeal to those who think of plastic as the evil to the sea. Swatch faced a big problem when this became a hot topic and I think this was their strategy.
Have they been given silly names yet to give them some gravitas? The blue one could be The Smurf.
Was it a case of one delivery on Saturday, then wait for an unspecified date for further deliveries?
If I was cynical I would say that most coloured plastics have a proportion of filler to give the colour and Swatch have found a marketing way to turn that into “ceramic”
Dave
Yup, pure marketing/brand image. I think it was just pre-pandemic where plastic was the big environmental evil polluting the sea and the issue everyone was talking about. Pretty sure that was when Swatch decided to bring in "bio-ceramic" in some of their other watches to limit the damage being associated with plastic. Also suits a purpose here so that it seems the watches aren't just seen as plastic toys.
No - science meets horology meets branding. Bioceramics is a class of materials that is used for repairing or replacing damaged bone tissues. Depending on the application, bioceramics can directly interact with the surrounding tissue, either supporting tissue growth or inducing new tissue regeneration for bioactive ceramics. of course Google is our friend.
I’m not a materials expert but I assume the term bioceramics covers a wide variety of materials made from combining biologically sourced material and a ceramic and is used in different contexts.
Swatch uses the term to describe their mix of ceramic material (zirconium oxide) and a bio-sourced plastic (a derivative of castor oil) and is wildly different from whatever is used in medical terminology where I reckon the biological material is actually specifically in there to allow compatibility with the body.
Popped into my local store as I passed by this afternoon. No queue.
Only two models available today. Sun and Venus. Probably the least popular versions. They expect deliveries daily, but don’t know in advance which models.
Won’t take long for the hype to die down.
Lausanne
Spoke a lass in Edinburgh today. They had 200 and sold then all on Saturday. She didn't know when they would be back in but said if they arrived while they were open then they'd hold them until the next day. I asked if they'd be promoting it on socials and she said to watch the store window. If the display case with all 12 is in the window they have stock....
I noticed these are all sold out but they are being advertised on eBay for £5k.. i assume trying to pretend they are Speedmaster …
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Slipped down to the Oxford St branch to take a look. Rather nice, no queue, no watches. Covent Garden and Carnaby St shops, 50 or so souls in each queue, so stock. Came away confirmed that I don't need one just yet but if they were in stock and no wait, I might have had a go.
Not sure if it was like this from the start as I didn’t check.
But on swatch.com it looks like they are getting ready to sell on the site? Has the section to where you add to basket but its out of stock
So might be online soon?
Has the furore died down yet? Have the ebay watches for ridiculous sums been bid up with false bids and the people hoping to make a fast killing been left with a pretty worthless watch?
Those who sold them in a Buy It Now on the Saturday night did alright, probably made enough to buy a real Speedmaster! But they were few and far between, I watched a couple that were bought on instant buys at around the £4500 - £5000 mark, so presumably on a Buy It Now they actually sold and were paid for. I don't know the inner dealings of ebay, so there might be a catch that I don't know about. Ebay isn't something I use other than to peruse and gauge prices from.
I’m not sure everyone can buy a couple for their kids and talk about what’s still a £200 watch with such disdain. I don’t see it as any different from the likes of Rolex, just because it’s down a few price tiers there’s no need to be snobby about it!!
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After watching some reviews, I’m losing interest in these. Just seem to be your average plastic swatch, but with Omega branding.
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Has anyone actually bought one?
For those with an FT subscription there is an opinion piece about this watch with analysis from a business/marketing perspective.
https://www.ft.com/content/37deb2c5-...6-67a0ad0f0deb