Rather than suffer a collapse in sales due to Covid the opposite is true - it's been boom time for watch sales and even WoS are embarrassed enough to repay the furlough monies that they received:
https://www.cityam.com/watches-of-sw...%20%C2%A345.6m.
Interesting to see how the second-hand market has also faired and as for those hoping for a Rolex "bubble burst".....