I'm thinking along the lines of Top Gears cool wall, but with of course watches.
Which watch is just well...cool, you can't really put your finger on it, it's off the beaten track, quirky, but you just love it.
This is not an investment timepiece, its heart over head.....just something you have to have!
I'm sure you get the idea.
Here's my entrant for cool wall watch!
Bell&Ross 02 Phantom
http://i292.photobucket.com/albums/m...psc26edec0.jpg