But my point is, there are already loads of things that pop in and out of sale online. It's how a lot of releases, especially record releases work. People take their chances. People can complain online, but they always do.
Online would remove the actual in person stuff that seems to be happening. You say it's at arm's length. But for the poor fuckers working in the shops, it's very real.
Well guess thats the other cockup. Swatch should never of told people they would soon be available online in the first place