My point is that without the phone it can still be desirable branded jewelry.
Even though a seventeen-grand watch would have the same brand as a three-hundred pound variant in aluminium? I thought it was long-established that you need brand segregation to reach class status - Tudor/Rolex, Honda/Acura, Mini/BMW and so on. Will someone who buys a $17,000 Gold iWatch be happy that the aluminium one, identical but for the material, is available free on contract with 5 gig a month?
I would say no, but may be they $17000 person does not care