Quote Originally Posted by Dapper
Quote Originally Posted by thusspoke
A watch is no different to a pair of jeans.....................Armani 's cost twice as much as Levis, same cloth etc...but you feel better in the Armarnis.
Can't let that pass - Armani jeans fabric & construction is far superior :D

Alan yes marginally but the name adds more to the price than the slighty different fabric/construction...I guess its the same with a watch, made of steel with an ETA base describes must MID and high range watches. The extra comes from percieved value of the brand and image............just a thought.