to be fair, operating profit is irrelevant for a growing company with investors on board. Arguably showing a profit isn't a good idea as you have to pay tax on whatever you make so better to reinvest that money if you can and if you want to grow. Remember all the media reporting on the tech companies who claimed tiny profits to avoid paying tax.Originally Posted by Christian
the new CEO had indeed wanted to push toward the lower cost sector of the market which I personally thought was a bad idea but probably made sense financially as it's where the volume sales are. I doubt it had anything to do with the downturn in the market though as it's the same principle that he used in his previous roles (apparently)
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