It's steel this one, but has been caressed by IWC with the correct equipment and their magical skills.
Before the service, it had fallen onto a road and had been playing in traffic. The glass was smashed, the hands were bent, the dial ruined, the dial feet broken, strap ripped in two and the deployant buckle, well, buckled. Everything not broken was scratched.
After the service, everything looks new. It wasn't cheap, but hopefully the investment should enable it to last a bit longer now...
...if it stays out of traffic.