Refreshing to see a watch company that actually wants to play in the more affordable area, rather than frantically trying to boost its prices into the stratosphere. I feel that this may prove to be a sensible approach over the next few years, as many brands that used to be accessible to the non-wealthy are now placing themselves out of reach and opening up space in the marketplace (at the same time as many are feeling financial pressure).
That said, I still feel Bremont are a fair distance from being a value proposition.