Reply With QuoteThat must be by value, right?
I’m always surprised to see Cartier up there. I see them more as a jeweler than a watchmaker. Clearly I’m wrong.
Some interesting changes in the middle-table:
Interesting to note that volumes are down but value is up:
Charts from:
* https://usa.watchpro.com/corders-col...losing-ground/
* https://www.watchpro.com/value-up-vo...-by-shrinking/
Last edited by Alansmithee; 3rd April 2023 at 08:02.
That must be by value, right?
I’m always surprised to see Cartier up there. I see them more as a jeweler than a watchmaker. Clearly I’m wrong.
Really interesting.
Yes definitely must be by sales revenue rather than units or AP and PP wouldn’t be that high.
I wonder how this data is gathered. Rolex don’t publish for example ( I don’t think) and so must be some guesswork?
Thanks for posting. Noticed that Breitling are clearly doing something right.
Yes it's value which is why RM that only sells about 5000 units is so high!Originally Posted by PSTW
Value vs Units was my first question on seeing the chart too.
The biggest surprise to me on that is Longines. I always regarded them as having a bit of a brand/design identity crisis. Are they really pushing out such a higher quantity of units than Tudor (similarly priced) to be ranked so much higher above them?!
Apparently they do, at least according to this article: https://watchesbysjx.com/2023/03/mor...#!&gid=1&pid=3
1,7Mio. watches in 2022 .
The one that surprised me most when I first saw this chart was Tudor.
Appreciate it's based on revenue not units, but I wouldn't have guessed that brands like Hublot, IWC, JLC would be generating higher revenue.
Longines average price point is a good £2k less than Tudor on average. Far larger demographic fitting in there.
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Very insightful - always surprised to see Cartier at the top - thanks for posting.
Good point - I forgot the sheer breadth of Longines' range, I was focusing on only their alternatives to Tudors.
I'd say Longines have a better marketing department than Tudor.
They advertise alongside some less mainstream, but more affluent, activities (eg equestrian and ski racing).
I've only ever seen Tudor riding on the coat tails of Rolex (The big R gets F1, Tudor sports car racing and then Rolex hogs the big draw, Le Mans).
Longines also seem to have a bigger high street presence than Tudor (although the latter is growing) and doesn't suffer from the 'poor man's Xxxx' image the way Tudor does.
M
Breitling Cosmonaute 809 - What's not to like?
Surprised Zenith never makes an appearance on the list.
Very modest annual production (11k watches in 2021 and about 20k pieces in 2022) and a modest average price point (7k) might have something to do with it. Good things come in small numbers!
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