It’s a bit crazy, you could almost get a white gold one for that money! Having said that, it’s the same with the Daytona so nothing new.
I’m glad I’m not in the market for one and happy with a 16710 which can be Pepsi, coke or black with either jubilee or oyster depending on how I’m feeling.
However, should an AD phone me with one in stock (unlikely as I’m on no lists), I’d be happy to buy it, sell it to a grey for £11600 and buy a new explorer with the profit!