Correct. The Facebookification process makes everything into a viral marketing opportunity. The only surprise is hearing people defend that as a good thing.
That alongside the forum as free-market evangelists who want us to believe nothing can be done about protecting a valued forum cultire and the lowest-demoninators are the market's will and must be allowed to do as they wish.
Possible changes to protect higher value posts? Posts have a minimum word count. Quoted posts only quote text and don't carry images across.
Just some thoughts.