Must be a whole lot of flattery going on at the shops. I have been a 34 inch in jeans and trousers for as long as I can remember. Sometimes I can squeeze into a pair of 32 inch jeans with some brands with a bit of muffin top going on.

I have not put on any weight recently and my 34 inch jeans still fit me comfortably, but I took a tape measure to my gut tonight and found that I’m actually 37 inches around the waist.

Maybe the manufacturers flattering sizes are leading us to think we are healthier than we actually are?