Interesting article, I wonder where spending large amount of money on a watch fits in? Some sort of Bandwagon effect? initially a watch that costs say over £1k seems absurd when you can buy a good casio/seiko/timex for under £100 then you spend time on forums, read watch blogs, see other people spending large amounts of money on them and suddenly £2k seems good value when a Rolex, Patek, etc cost a lot more!

http://twocents.lifehacker.com/the-c...ons-1777406419