Define "luxury" and "best value". They are difficult to define objectively, I think.
What do you like? Are you buying to wear or buying to invest? ;-)
I'd say that Maurice Lacroix, Baume & Mercier, Ulysse Nardin, Cartier, and Bulgari, off the top of my head, all have luxury watches that (as far as I know!) are easily available and offer, in my opinion, good value. Are they less luxurious than a FF? I don't know.