There was a Rolex Daytona put together for the Chelsea squad after they won the Champions League. I think that was aftermarket rather than by Rolex. You can find pictures of that on Google. I think it had a CL crest and the Chelsea badge in the sub dials.
I think Steven Gerrard even did a limited edition Seadweller at one point. Quite why anyone other than him or his family would actually wear one is beyond me.
Most of these things tend to be done by people other than Rolex.