Reply With QuoteWow. That's quite a bold decision. Were the royalties really that much?!?Originally Posted by Tazmo61
German watch producer Pointtec , has renamed its best selling brand Junkers and will now make all future collections using the name Iron Annie .
https://www.watchpro.com/junkers-nam...aker-pointtec/
Last edited by Tazmo61; 25th February 2019 at 17:08.
Wow. That's quite a bold decision. Were the royalties really that much?!?
Projected sales ?
Down here somewhere!
I read this and then thought 'How could they ruin Junghans like this' but then realised it's Junkers.
I don't see how those words on the dial fit with their minimalist feel, but hopefully it does eventually work. Not feeling it currently.
Please tell me this is an early April fool.
For a moment I thought you said "Iron Sky"... oops
Well...you do associate Junkers with the Blitz...
...but Iron Annie seems.....meh
Will be very interested to see how a name like that will help sales.
Seems a bit Christopher Ward. I think Iron Maggie would of been better.
Oh wait, it's been done
Sent from my ANE-LX1 using Tapatalk
Iron Annie was the nickname of the versatile JU52 I believe.
Strange decision by the company IMO.
Sent from my Lenovo A1010a20 using Tapatalk
I don't think I would have bought one anyway but a dial saying "Iron Annie" seems daft to me. I wouldn't want to see that whenever I checked the time.
Quality watches but an absolutely ridiculous name - I get the link but even so - why??
I’m not sure that the original name was any good, for the same reason I’m a little unsure as to why there are Ju52s on the back of some IWCs... I know very well that they were civilian aircraft as well as military, but it strikes me as dubious to choose the name or image of something widely used by perhaps the most odious regime ever to dirty the history books to sell things. Is the owner supposed to look at his Junkers and reminisce about bombing Guernica or dropping paratroopers over Crete?
I thought Junkers was an anti fascist who had his company confiscated by the Nazis?
According to Wikipedia not exactly - lost control in 1931 after failing to make repayments of government loans after unsuccessful venture to build planes for Russia- died in 1935.
However, regardless of the man - the names is associated with planes that assisted one of the worst (if not the worst) regimes in history. But then again I guess it’s done no harm to U-Boat.
Iron Annie just sounds awful IMHO
Sent from my iPhone using Tapatalk
Epic Fail!
Quite - what a baffling decision this is. So everything stays the same, but the previous serious, historic German brand is replaced with a playful English nickname? Makes you wonder if the people behind it understand anything; apparently they looked at "Iron Annie 100 Jahre Bauhaus" and thought it was coherent enough. They've also lost the beautiful Junkers logo and replaced it with a generic look-alike. I don't know how successful Junkers watches were, but given that they catered to a specialised audience, I can't see the producers retaining it with not only such poorly thought-out releases as pictured above, but with such a brand name on the whole.
Very fitting to feature Christopher Ward in the thread, though, they've certainly proven to operate at this level of confusion.
I was eyeing some Junckers watches, I'll make a decision quickly then... I don't like Iron Annie, it feels like a joke name.
It could have been worse. I think I prefer Iron Annie to Tin Donkey.
And they've been there before:
They have indeed, but they also offered relatively coherent releases - to mention only the excellent Bauhaus 6086, or the Spitzbergen F13 with the applied logo - so one could take one's pick.And they've been there before:
How do you say commercial suicide in German?
I believe employees say: Vedunfür
I can understand that they were worried that Junkers pronounced wrongly sounds like 'junk' (as opposed to Yunk), though frankly it's never bothered me. What they haven't said, but may also be true, is that they looked like a Junghans homage brand. I can also see that they wanted a name with aviation heritage, though given the dubious historical connotations, it might have been best to gloss over it. I can even understand that they couldn't think of a good heritage based name, excepting the one they already had. What I don't understand is why they didn't give up at that point. At least the logo looked reasonably good. Now they've firmly catapulted themselves into the Seven Friday / TW Steel / U-Boat bracket of crap names.
Would ‘Eisen Annie’ look better?
Sent from my iPhone using Tapatalk
Posting Permissions
