G-Shock is not exactly helping itself with its pricing. I mean you can get the new Apple Watch Ultra 2 with all it can do for £800. Or the G-Shock GMW-B5000TVB-1ER, essentially a bog standard G-Shock in a fancy titanium jacket, for £1,500. OK, that is the list price and you will get it for less, but even at half the price I don't see that as a compelling offer.