No surprise there eh. Link to the accounts for anyone interested:
https://beta.companieshouse.gov.uk/c...filing-history
And if you’re not interest in Rolex ignore this thread.
There's increased profits, which suggests increased sales. No evidence of a restricted supply ......or such gains would not have been possible; the truth seems to be that increased demand is proving too much for Rolex to meet. They won't have unlimited production capacity. Hence the shortages, despite full-on production.
They are just too popular, everywhere.
Does this include Tudor or do they file separately.
Utter waffle.Originally Posted by paskinner
They carefully control manufacture and demand, if they can fill every AD with less desirable stuff then they can equally use the same production plant to produce more desirable sports models balancing the supply against stuff that fills the aforementioned AD windows.
When you look long into an abyss, the abyss looks long into you.........
I believe this is the UK company which acts as distributor and service centre for both brands within the UK.
Increased profits could be due to a number of factors such as better control of costs. Similarly increased revenue could be down to a change in both sales mix and volume. For example if the SS sports models arent available people may opt for a different rolex model instead. Similarly, my understanding is that not all rolex are in short supply (i admit my knowledge is not that good, but theres certainly plenty of models available in all ADs)
Interesting, thanks for sharing.
Nice getting a little window into their world, despite all their secrecy.
There is this article as well. Clearly no evidence that Rolex is restricting supply to the UK, quite the contrary.
http://www.watchpro.com/breaking-new...o-329-million/
Well clearly, you don't get a 20% lift in profits by cutting back supply, indeed the report talks of an 'improvement in volume.' Prices didn't go up during the year. It's pretty clear evidence that the shortages are caused by greater demand from the watch buying public.
Because Rolex manufacture the watches in their own factories, there will be production limits. Until they overcome this, assuming they want to, shortages will continue.
I believe that the UK is rare in publishing these details....it is that unusual Rolex thing, genuine information.
Last edited by paskinner; 4th October 2018 at 08:24.
Or the increased profits are due to higher Tudor sales
Which is the most likely explanation.
To have increased profits that much and with the weak pound they would have had to massively increase production (which they haven’t) or be selling directly at retail price.
Do we really know whether they have increased production? Because demand seems so high that it would all get immediately soaked-up. They could well be making a million Rolexes a year and still struggle to keep up. There are a lot more well-off people in the world, and Rolex is one of the classic 'aspirational' products.
It's such a secretive company that we may never know.
You do realise that the report is for Rolex UK, the distribution and servicing branch.
So any points made regarding profits Vs. production, restriction of production etc. are, well, pointless
No.
They are a private company, so you know, they keep things private, and there's nothing wrong with that
Don't think it makes any difference which ones they make.
Although the AD's might be full of the other stuff presumably they are being sold at the rate of production otherwise stocks would be building up somewhere.
I would bet a lot of casual buyers who couldn't get a sub ended up buying a datejust instead.
I doubt there would be "a lot" but there will be a certain number of buyers who want a Rolex, and if they can't get the one they want they will buy any. The brand lead fashionistas spring to mind.
Similar to non-gear heads, " I've got a BMW", which one? "its a black one"
Good post OP
Thanks
B
But Datejusts have always been the biggest seller. The idea that customers buy them because they can't get
another, 'sports' model is just plain wrong. They buy them because that's what they want. Especially women. Only forums see them as undesirable, the public buy them by the lorry load. Lovely watches, so why not.
This. The whole thread is a bit pointless IMHO, as the only way you are going to get a true picture of what is going on is by looking at the Group Consolidated accounts. Looking at any subsidiary in a group is tricky, where it's sourcing all of its stock from another group company, mostly because you don't know what the transfer pricing policies are.
It is clearly stated in the article linked below that turnover is based on wholesale prices + amount for servicing etc. So all things being equal volume has gone up.
Transfer prices would only affect Rolex UK cost of sales not turnover as they are buying from a Group company and selling to third parties.
The correct question that has been raised in this thread is how much of the increase in turnover is actually down to Tudor brand volume not Rolex (plus what has been bought in the UK and exported by tourists given the UK relatively low prices).
Given Tudor’s relatively recent return to the UK I would not be surprised if a lot of the overall turnover growth is down to Tudor (plus a squeeze in retailer margins across the business).
Anyone have data on Tudor UK volume or market share change ???
Yep, the misses recently bought a datejust as she has simply least wanted one. Personally I’m warming to the DJ seeing as no sub is available so can see from both sides.
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