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Thread: Rolex Availability

  1. #101
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    Quote Originally Posted by smalleyboy1 View Post
    I get that restricting supply can create demand but when that restriction reaches the stage where my local AD has closed its list for the Daytona as it is over 10 years long, Iím no longer interested. Rolexís policy of restriction means I canít physically buy the watch from my local AD, who I have bought from before. In my instance, Rolex have killed my demand for the watch. To me that does not appear to be good business.

    However Rolex is a big organization and wonít worry about me nor failing to be able to supply me with their product. My money will go elsewhere to perhaps Zenith.
    Despite being an absolute through and through Rolex fan whose watch addiction was caused by a Rolex and has been rekindled by Rolexes many times over the years, I can very much relate to this. It's just getting irritating now. On the upside (for me at least, if not my bank account) I am finding the precious metal ones more appealing these days anyway. Pepsi in steel, yeah fine. Root beer in rose... Now you're talking! 😍

  2. #102
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    Quote Originally Posted by 744ER View Post
    Question is do they want to? They're not publicly traded and can do what they want, as such, they may have a 10+ year perspective on things... The watch industry was in dire straits just a year ago, and the same can easily happen again...


    Yes they could abolish Cellini and free up some production space, but that's probably a matter of pride more than anything...
    Good point. Rolex may be taking a longer term view.

  3. #103
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    Quote Originally Posted by smalleyboy1 View Post
    Good point. Rolex may be taking a longer term view.

    Usually the case when there arenít a load of shareholders clamouring for instant profit.

    But just like Football clubs - the fans seem to think they have a stake in the company - and can dictate policy.

    Rolex are playing it right.

  4. #104
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    No new stainless subs or GMT in any shops in Edinburgh or Glasgow in the last few months but lots of pre-owned older examples at crazy prices. There was one black bezel new style GMT prices at 8250 pre-owned!
    They keep the availability of new ones very slim so the dealers can flog you an older piece at massive mark ups.

  5. #105
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    Quote Originally Posted by Euan Begbie View Post
    No new stainless subs or GMT in any shops in Edinburgh or Glasgow in the last few months but lots of pre-owned older examples at crazy prices. There was one black bezel new style GMT prices at 8250 pre-owned!
    They keep the availability of new ones very slim so the dealers can flog you an older piece at massive mark ups.
    Speaking of GMT, havenít I seen you before, here?
    Well, everybody in Casablanca has problems. Yours may work out.

  6. #106
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    Quote Originally Posted by Saint-Just View Post
    Speaking of GMT, havenít I seen you before, here?
    Possibly mate, been a member for years now. Hope your having a good evening.

  7. #107
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    I was referring to a previous GMT thread but Iíve seen Haywood already broached the subject so Iíll follow the other thread and leave this one alone.
    Well, everybody in Casablanca has problems. Yours may work out.

  8. #108
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    Quote Originally Posted by Euan Begbie View Post
    They keep the availability of new ones very slim so the dealers can flog you an older piece at massive mark ups.
    What a load of rubbish!

  9. #109
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    I seem to be increasingly concerned that in 18 months I will struggle to source an explorer1 for my wifeís 40th as she has decided on one. Used to be easy to get hold of and readily available.


    Sent from my iPhone using TZ-UK mobile app

  10. #110
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    Quote Originally Posted by Dave+63 View Post
    What a load of rubbish!
    what's your opinion on it then? How else can they justify selling 10 year old watches for more than the brand new equivalent? The average person walking down the local high street has no idea which model is which. It's like Ford having ten year old Focus on the forecourt and charging more than a brand new model.

  11. #111
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    Quote Originally Posted by Euan Begbie View Post
    what's your opinion on it then? How else can they justify selling 10 year old watches for more than the brand new equivalent? The average person walking down the local high street has no idea which model is which. It's like Ford having ten year old Focus on the forecourt and charging more than a brand new model.
    What are you hoping to sell?

  12. #112
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    Rolex Availability

    Quote Originally Posted by Euan Begbie View Post
    what's your opinion on it then? How else can they justify selling 10 year old watches for more than the brand new equivalent? The average person walking down the local high street has no idea which model is which. It's like Ford having ten year old Focus on the forecourt and charging more than a brand new model.
    Iím pretty sure that Rolex arenít restricting the market in order for other businesses to make money. Rolex are only interested in new Rolex and their brand image.

    Rolex donít sell ten year old watches just as Ford only sell new Fords; if there were a ten year old Focus on a forecourt then it would be at the price that the dealer on whose forecourt it was situated chose to market it at.

    This has if course, all been done to death; if youíd been around these last two years youíd already know that!
    Last edited by Dave+63; 20th May 2018 at 21:35.

  13. #113
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    Good Morning

    sorry for the delay in coming back in response to my earlier posts - been fishing

    anyway, my apologies as i seem to have offended some people when i talked about 'building a relationship' with an AD in order to get the highly desirable models

    but in all honesty i stand by my original comments particularly after this weekend when a friend went to all the AD's in a northern city to enquire about a green sub and ceramic daytona - not one was prepared to place him on a waiting lists as he had no previous purchase history with them!

    at least they were honest and explained in detail about availability versus demand - they could have lied and told him his name would be placed on a non existent list?

    none said spend 'x' amount and you will get on the list

    but availability of so many in demand luxury goods is the same as the Rolex scenario - i wanted a Porsche GT3 as a summer 'toy' - my local dealer could not offer me a car despite having bought Porsche but a few years ago

    i mentioned i have been fishing - before i retired due to disability i ran my own sporting agency offering Salmon fishing and deer stalking/shooting on some of the best sporting estates in the UK

    you cannot walk in and get the best shooting/fishing even if you have a blank cheque, as many Russians and Arabs have found out!

    shooting/fishing is better at certain times of the year - you have to start off at the bottom by leasing less popular days/weeks and hope that you can gradually move up the list - and there are no guarantees even then as prime sporting dates are often handed down in a family as an 'inheritance'

    a few years ago a client asked how long he would need to wait to get on a prime River Tweed beat in the autumn (at that time circa £5K/person/week excluding accommodation) - i suggested that his great grandchildren might get offered a less desirable week!

    its simply supply and demand

  14. #114
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    On the whole 'name of prospective purchaser being passed to Rolex for screening'', I believe it as of 2 days ago! And I never get involved in 'my AD says', crap.

  15. #115
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    Quote Originally Posted by 33JS View Post
    On the whole 'name of prospective purchaser being passed to Rolex for screening'', I believe it as of 2 days ago! And I never get involved in 'my AD says', crap.
    as far as i know i'm calling bullshit on Rolex UK 'vetting' potential customers

    this shit was raised on 'a.n.other forum and was dismissed as rubbish

  16. #116
    Quote Originally Posted by smalleyboy1 View Post
    If they donít, they may consider investing in increasing their capacity or see if they can use the YM, DJ, Cellini production lines to make a few more SS models. Plenty of businesses find ways of increasing production.
    Regarding capacity, it's clear Rolex S.A have the capacity to produce Stainless Steel Sports watches with in-house movements. They're in AD's across the land and they're branded Tudor. The full range is available in my local retailer. So what does that tell us?

    To me it tells me that if I want a new Rolex watch the brand would prefer to sell me a precious metal one. The AD would too, both will make more profit on the sale. If my budget doesn't stretch that far, we'll Sir we have and a more affordable brand here also.

  17. #117
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    Tipping point

    Quote Originally Posted by chrisparker View Post
    Regarding capacity, it's clear Rolex S.A have the capacity to produce Stainless Steel Sports watches with in-house movements. They're in AD's across the land and they're branded Tudor. The full range is available in my local retailer. So what does that tell us?

    To me it tells me that if I want a new Rolex watch the brand would prefer to sell me a precious metal one. The AD would too, both will make more profit on the sale. If my budget doesn't stretch that far, we'll Sir we have and a more affordable brand here also.
    At the moment I am not sure just what the tipping point is for prospective buyers looking for a Sports.

    Certainly cannot see anyone who is looking for a Sports suddenly thinking that because of the wait list they will just buy a diamond encrusted dial datejust etc.instead but at some point if this availability scenario continues, does there come a point weíre the buyers just move on.

  18. #118
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    Quote Originally Posted by chrisparker View Post
    Regarding capacity, it's clear Rolex S.A have the capacity to produce Stainless Steel Sports watches with in-house movements. They're in AD's across the land and they're branded Tudor. The full range is available in my local retailer. So what does that tell us?
    Nothing. Tudor share their ebauche with Breitling and visa-versa. Canít really compare Tudor to Rolex in that respect.

    Anyway. The Tudor GMT is somewhat nicer than the Rolex. (IMHO).

  19. #119
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    Quote Originally Posted by nick h View Post
    as far as i know i'm calling bullshit on Rolex UK 'vetting' potential customers

    this shit was raised on 'a.n.other forum and was dismissed as rubbish
    Sure thing, but getting it from where I heard, I've bought it completely.

  20. #120
    Quote Originally Posted by 33JS View Post
    Sure thing, but getting it from where I heard, I've bought it completely.
    I wonder if these individuals have given permission for their information to be shared with Rolex?

    I still donít believe it personally, for a start who in Rolex would make the decision and on what basis? Money spent? Number of Rolex bought? What if Iíd spent £250k on JLC. Finally, Iíd be really surprised if Rolex cared that much, and if they do, how sad.

  21. #121
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    Quote Originally Posted by chrisparker View Post
    Regarding capacity, it's clear Rolex S.A have the capacity to produce Stainless Steel Sports watches with in-house movements. They're in AD's across the land and they're branded Tudor. The full range is available in my local retailer. So what does that tell us?

    To me it tells me that if I want a new Rolex watch the brand would prefer to sell me a precious metal one. The AD would too, both will make more profit on the sale. If my budget doesn't stretch that far, we'll Sir we have and a more affordable brand here also.
    All tudor components are sourced from third party suppliers in Switzerland.

  22. #122
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    Quote Originally Posted by chrisparker View Post
    Regarding capacity, it's clear Rolex S.A have the capacity to produce Stainless Steel Sports watches with in-house movements. They're in AD's across the land and they're branded Tudor. The full range is available in my local retailer. So what does that tell us?

    To me it tells me that if I want a new Rolex watch the brand would prefer to sell me a precious metal one. The AD would too, both will make more profit on the sale. If my budget doesn't stretch that far, we'll Sir we have and a more affordable brand here also.
    This makes sense up to a point, in that it would be a possible explanation of the short supply of ss sports models, but....

    If they really wanted to push people towards precious metal models (and Tudor for ss), how does that explain the plentiful supply of ss oyster perpetual and Datejusts etc. Iíve even seen the odd explorer and air kings in AD window displays, so there seems sufficient supply of some ss models.

    Also, why go to the bother of developing a brand new ss sports model ie blro gmt, with apparent new case and specific jubilee bracelet. That must have cost plenty in r&d costs. Really doesnít then make sense to say ďlook at this brand new watch, itís what everyoneís been waiting for, but you canít have one for years, why not buy a Tudor instead at less than half the priceĒ!!??

    Judging by the state of apparently every Rolex AD window display, It would make far more sense to reduce production of date just/ OP and increase production of ss gmt/ sub/ Daytona models.

    At the end of the day, I can see Rolex might want to control supply of watches overall but if they want to sell (say) 1m watches a year, why not increase the proportion of sports ss models, where there is clearly huge demand, and decrease the proportion of those in plentiful supply??

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