Looking at the photos, I’d say their target market is female.
Anyone else keen on one of these after their release at SIHH 2018?
Having long lusted after a Luminor of some description, but not having hefty wrists has basically meant I've only been able to oggle from afar. There are a couple of 40mm options, but the lug to lug of 48mm and inevitable 'wears large' of the dominating dial has meant I've avoided them.
These new releases in the 38mm Due line (albeit only the steel 755 for my tastes) are a bit of a game changer for my wrist. The strap will be going right away though, not only due to the sizing being for fairer wrists, but primarily the colour...
http://www.panerai.com/en/collection..._pam00755.html
Also comes in steel and white dial as the 903:
and two in rose gold, being the 756 and 908.
Are these not 'real' Panerai's to the PAM fans due to the reduced size and Due's standard low water resistance, or might these be more popular among non-Paneraistis precisely because of their more dainty proportions?
Last edited by hughtrimble; 22nd January 2018 at 02:37.
Looking at the photos, I’d say their target market is female.
Fashionably large, extremely classy ladies' watches.
Why not to try one of these once they become available and see how it goes? I quite like the YG one with dark sandwich dial (should I be worried?), can only imagine what it will look like after a couple of weeks of 'normal' wear if used by the suggested target audience
Fas est ab hoste doceri
Not a brand I pay any particular attention to, but if I was looking out for one it’d have to be manual movement and sans date. That’s just my preference though and I’m not taking a pop at the brand.
I like them, but the date window looks really recessed in a lot of the pictures I've seen, permanently in shadow.
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Has to be a good move. Lots of people just can't wear the big ones.
Andy
Wanted - Damasko DC57
Oh, almost certainly intended for that, but I see nothing about the watch head itself that screams it, just the strap that suggests it.
Apparently the straps are very short (some journalists with not tiny wrists tried them at SIHH and had to use the last buckle hole) but a strap change would sort that out. Mint green doesn't really work for me either!
This is a good move from Panerai. Just shows that listening to a part of the market. I’m not saying that Panerai fans are screaming out for 38mm version but the market in general are starting to go back to more traditional kind of sizes?
This 38mm should wear bigger due to case design imho.
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Is there any significance to the script on the dial? I had thought that panerai used the "marina" nomenclature on a luminor with a small seconds hand? Or is this another Mandela effect moment?
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Applause for the new size, would happily wear the first two (first one with a strap change of course). 6 or 7k though? Really?
The sizing down is a good move but I can't get past the snap caseback and 30m wr.
I think they've cheaped out and for the price tag it's inexcusable.
If they fix that then the dues would be interesting.
Found the price on Hodinkee: https://www.hodinkee.com/articles/pa...-38mm-hands-on
6k USD for the steel and 15.3k USD for the gold.
I like the white/silver dial one very much. £6000+ though is way beyond my resources . Just have to settle for the Smiths which is also 38mm and has a cushion case and has a kind of Radiomir vibe to it which is not such a bad thing ........
Agreed - that PRS-36 (I see it's labelled as both a PRS-35 and PRS-36 on the website?) a very nice piece. My issue with the Precista Italian line is that they are, to me, far too much of a Panerai-alike piece (I imagine that was the intent), whereas the Smiths you have has its own look
The lack of WR is an insult. Sell out
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It's not just the 38mm one, it's all of the Due line no? Wide range of sizes. I think they put that down to the thickness being reduced.
E.g. this 45mm one also at 30m resistance: https://www.montredo.com/en/panerai-...iABEgI4IvD_BwE
It is, IMHO, an aspect of the range. It seems to be aimed at a more dressy vibe than a sports one, so the lesser WR should not be an issue?
I am a big PAM fan and I quite like the look of these, but 38mm would be too small for me.
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All ladies datejust are 100m and they go down to unfashionably small..just saying, and the Panerai DNA is dive watch.
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38mm just does not work for me and the lack of WR kills the watch.
For reference i've got the P049 40MM white dial that get's a lot of use because of the size & WR,
All dues are 30m. And spring bars. And snap backs. All cost cutting.
There are slimmer watches out there with higher WR. Nautilus for example.
Particularly considering the crown guard is a (pointless on due) wr seal.
I agree that 30m WR, snap backs and spring bars all mitigate against the Panerai DNA... and 38mm seems all wrong somehow. So I’m out...
Simon
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Even if it wasn't about the cost I would struggle to understand the logic of it.
The iconic Panerai design features are all to improve the watches performance as a diver (crown guards and oversized numerals etc).
Having those on a watch you can't get wet doesn't make a lot of sense to me. Like having a chronograph where the pushers didn't work.
A big mixed bag for this release!
Not surprising at all. It's almost the opposite of what they've built on - WR and large sizes.
The crown guard and the WR are unacceptable. Even a Montblanc dress watch with a pull out crown has a higher WR. The snap back cases and springbars are just two more nails in the coffin.
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6000 dollar not pounds ,that right
I'm not a fan of the Due concept, in any sizing, at all.
I think these 38mm Luminors are a mistake.
The same style cues (dial colours etc.) in the 1940s case, reduced to 38mm, would have been more acceptable (to me, at least!).
Last edited by jwg663; 22nd January 2018 at 17:38.
______
Jim.
Me too.. a great watch IMHO.
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This looks to be following a trend for introducing a smaller size and making it vaguely gender neutral. AP have done the same thing with their 37mm Royal Oak, which isn’t specified as male of female anywhere. It makes sense as they get to target two audiences, and as the recent wrist size poll showed, larger models exclude about 40% of potential male customers. For me this is a good development, but in the case of the RO I’d rather they’d made a 38mm mid size men’s watch that’s the same as the others, rather than something unisex with shiny dial options. Much the same applies here, a more typical one but smaller would probably be more popular with men.
Richemont have been instilling a new strategy of 'shared movements' within the Group. The reason is to lower costs further of course while maintaining 'value'.
Unfortunately all I see is quality levels cheapening. Snap cases, 30m water resistance (more glaring on the 44mm PAMS) and a watch that to my eyes doesn't look as robust.
These 38mm watches look odd. The crown guard looks way too big. Also I do not believe the luminor style suits smaller than 42mm. The short lugs and guard doesn't work IMO.
Personally think Panerai are going downhill. With the old chief Bonatti on his way to retirement we are already seeing a different brand.
Yeah. Integrated bezels on the new base models are another crappy idea. Ding the bezel replace the case. Don't think so. Older stuff seems to be the way forward which is a shame because I really like them.