Originally Posted by
paskinner
The value of luxury goods is in the brand, not simply the product. There is reason for that beyond simple snobbery. Things like history,integrity, customer support, top quality shops, highly creative advertising. The reality that a fake was made to the same quality standard would not change the desire to possess genuine branded goods.
Indeed, it was recognition that modern manufacturing quality is achievable everywhere that led to the push for brands....something intangible that adds value. Just making high quality stuff is no longer enough.
And that, I would suggest, is why a fake will always be a fake. And indeed, why the added value of the 'brand' will grow.