A watch that combines the best of several brands. Sounds too good to be true, right? But no Moser have done just that!
All the details here:
https://www.hodinkee.com/articles/h-...ch-introducing
Behold!
Love that the articles calls it a parody - just when I thought hodinkee was completely without merit!Originally Posted by crazyp
A watch that combines the best of several brands. Sounds too good to be true, right? But no Moser have done just that!
All the details here:
https://www.hodinkee.com/articles/h-...ch-introducing
Behold!
Sent from my [device_name] using TZ-UK mobile app
A homage to a Tag, very nice idea
Their cheese based / Apple Watch recreating provocations are entertaining, but I wonder if they have bitten off more than they can chew this time, suggesting in the accompanying blurb that the brands they are poking fun at exist on nothing but hype. It’s a strategy that begs for counter examples, and has a touch of hype about it itself.
In the meantime though, Donald, your watch is ready.
Just another me too product
Risky strategy calling out the big brands like that but its understandable where they are coming from
"Launch" video
https://youtu.be/w9bnb15pKKY
Love that launch video! There’s a lot of uncomfortable (for some) truths in it.
It really annoys me that this doesn’t have a gmt hand...
Sent from my iPad using TZ-UK mobile app
That video is bloody fantastic. Jean-Claude Biver will be kicking his cheese all over his estate!
"The Hollywood Stars Switch Brands Like Roles"
Last edited by Tony-GB; 11th January 2018 at 08:32.
Love it, and the cheese one
Cracking video and I actually like the watch!
Exactly the watch i thought of when of when I first saw it! Shows what a cheek Tag have.
A homage to a Tag, very nice idea
I don’t think the brands they are going at will worry too much. It’s like a fly buzzing around a lion. It can crush it at any time but why bother? I imagine a few of them will find it quite amusing.
Definitely an unusual strategy, especially as they're calling out marketing, but yet really this is one of the biggest marketing stunts in the watch world for a long, long time.
Not sure if this video is also some kind of parody (it seems more serious), but considering they call out Space watches, they're obviously interested in some way about the effects of zero gravity:
I don't really give a damn who they annoy, what I find a bit ironic is you could also accuse Moser for also having their own style that could be 'iconic'.
I more just don't see the point of going through this exercise. And it would have been more impressive if they had pulled this trick in a style that is consistent with Moser, like the cheese and Apple parody.
That's brilliant
I really admire what Moser have achieved in what is quite a short space of time; to see that they have a sense of humour is a bonus.
In the Sotadic Zone, apparently.
Great video.
I’m slightly confused.
I’m hoping the Watch is a joke? I mean it looks like a POS and you’d assume from the video it was. Yet you’ve got a hoodwinky article professing it to be genuine?
I’m hoping that they’ve just suckered hoodwinky in and the whole thing is a joke.
Doesn’t really make sense to take the Micky out of all the other manufacturers recycling stuff then using every bit of them for the Watch.
The video is funny and I get what they’re saying (still won’t stop the sheep though) but the joke is on them if that thing is real.
Ok having seen the video this makes more sense and is pretty sharp. The accusation of ‘made in China and overpriced due to hugely expensive marketing, heritage, and gimmicks’, as opposed to just being a real Swiss watch, will certainly strike a chord. Presumably some of their targets can claim to be genuinely Swiss and to make real innovations, but the ‘overpriced and with huge marketing budgets’ part will stick, and the discussion about just how ‘Swiss made’ their competitors are will likely benefit them. Ironically, Moser are fighting back by making the most of their much smaller marketing budget with these stunts, so ‘Stop the marketing bullsh#*!’ is a bold catch phrase under the circumstances. Funny and possibly effective though.
If it were branded Patek people here would buy it.
"A man of little significance"
The video nailed it for me, but of course those buying into 'swiss' made are clueless tasteless muppets or want to throw some cash around so they can take the higher ground in their puny minds and be better than others - the actual definition of insecure.
Ok lets spot the homage details:
Rolex (?) - the pepsi bezel
Panerai - numerals on dial and sandwich; crown guard
Patek - the dial
Cartier - crown
Gerard Perregaux - Elaborate tourbillon bridge (that doesn't serve any purpose)
IWC - the logo, I particularly like the Scaffhausen part....
AP - the bezel shape
Hublot - the lugs
Breguet - hands (I think)
What have I missed? Is the actual case shape from Hublot too as well as the sides of the case? Also the bracelet - Patek or someone else?
I also note the Germans and Japanese have been spared ridicule. I'd love to have seen a spring drive esque silly power reserve on the dial.....
If only they had added a cartoon character to the dial, it would have been a classic. Maybe in the re-issue. Love the video!
There's a bit of RM in the side case profile with the overhanging sandwich plates around the mid case.
The bracelet also has a patekness, but most noticeably has an IWC style clasp, (ed meylan posted up a video on instagram).
^
GP Laureato bracelet, and in direct response to crazyp, the Tourbillon bridge in the GPs is very much functional.
I don't believe there's any RM'ness to the case – it's all Hublot, obviously influenced by the RO & Nautilus.
Bumping this thread, as I missed it in my eagerness to share the revolting sight of that Moser.
I mean, I can really see what they're trying to do, but of course, the result is a dreadful-looking thing. The horology might be great, but you wouldn't want to wear it. Or associate with it. Or win it at an acution. We should be grateful that there's only one.
Oh, and I'm sure the Japanese are represented by the H-link Seiko-style bracelet!
Enjoyed the video. Not sure if it's a terribly wise move, but it hit several nails squarely on the head.
Bung it all together, in one watch - and you have:
A PIG IN KNICKERS.
not in overall design, but the sandwich is very RM design to me, Hublots are slab sided
I love this, it's wonderfully tongue in cheek
Its both a joke and a dig.
The watch will be auctioned for charity at a later date as a one off as i understand it.
Joke isn't really on moser since it's bit of mischief for a good cause.
ROFLOL
Oh I know on a GP it very much does - I was referring to how Moser have used it, it seems totally non functional as far as I can see.....
When someone makes a 'hommage' to this I'll get one
Just for fun
Tim
Sent from my [device_name] using TZ-UK mobile app
No dig at Omega? Maybe in the teak dial, but Omega aren't the only ones doing that (Tag, PP from a moments thought).
This is a very good point - Omega seem to have been missed - unless there is an essay on the back about going to the moon....
I'm not sure that omega float in the same bracket as those taken aim at.
Ymmv.
hmmmmm.... not for me thanks!
Ah, right. Yes, their own Tourbillon isn't designed to be supported by a bridge, so this is just an aesthetic representation.
If they release four more special editions this week, then Omega should be covered. My personal favourite was the one they released because it was Tuesday ;-)
Not quite the full story.
Yeah I thought that, maybe there's a helium escape valve on the other side that we can't see, or something about the moon or James Bond on the case back.
That’s fair enough I didn’t read the hokinkee article through, just the start after watching the video (that I’d assumed was a joke).
I try not to read too much on there for fear of growing a beard and glasses!
looks like it has upset someone. The video has disappeared
wow, gone from instagram too :O and anywhere else they posted it (and the reposts too)
Bet it was OP having a crown guard tantrum. 😂
That's a shame, I was looking forward to that this evening!
Wow, in marketing terms that’s a huge c*ck up if they’ve pulled it after one day. It was actually very successful in the sense that two of the top threads here are talking about it. There were close to 600 comments on the HODINKEE Instagram post of the watch, way more than normal, a disturbing number of which - possibly a majority - thought it was a serious watch, irony being quite confusing for our friends across the pond. Perhaps their anti-marketing stunt was more of a bombshell than they expected. Is it possible that some brands have complained that they were infringing in their intellectual property?
EDIT - video still in other places, but not on the original link earlier in this thread.
Last edited by Itsguy; 12th January 2018 at 09:04.
Posting Permissions
Reply With Quote
