To me, Zenith has been under-appreciated for too long; hopefully this sort of adventurous approach will help change that. This assumes, of course, that buyers care about the mechanism in their watches . A Rolex AD once told me that virtually no customer showed the slightest interest.
Of course, Grand Seiko introduced Spring Drive over a decade ago. That achieves similar precision , using a quartz regulator. No battery, mechanically powered. Zenith is apparently now challenging that , without quartz regulation.
How much?