Originally Posted by
Itsguy
For some, this is not just about owning, wearing, and learning about watches, it's an addiction to the high of acquiring new watches. The excitement of deciding on one, hunting it down, possibly even winning an auction, the anticipation of waiting for it to arrive, and the big day when it actually does.
For some reason, there are few purchases that make you feel better, at least when it all works out, and as with relationships, some just want to repeat the honeymoon period. As with a drug, your brain learns quickly that this process makes you feel good, so why not repeat it? Some even end up buying the same watch twice.
Fortunately, with a bit of luck you start to hit on some 'keepers', that work too well to sell, or would be too hard to replace, so that can put a brake on the process. Also, a bigger 'hit' starts to be required each time to regain the same feeling. At first, a vintage Omega would do it, then suddenly it's a Nautilus. At some point, common sense starts to prevail, but not before there is rather more 'invested' than would have seemed wise at the start.