I don't think it's necessarily rubbish. Apart from the lack of displayed prices. Rolex is still seen as the aspirational watch brand for people who aren't slavishly into watches. Also true that to somebody who doesn't suffer the affliction, it's a lot of money for a watch. I think we tend to ignore that working on the liquid theory but to buy one to keep forever as most folk do.. different thought process imo.
I wouldn't want a watch to symbolise a relationship.