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Thread: TAG Heuer's sales 2016

  1. #1

    TAG Heuer's sales 2016

    TAG Heuer's sales rose 14% in 2016 according to their Ceo.

    Obviously a lot of love still out there for the brand even though it never appears to be a favorite of this forum (with the exception of the vintage Heuer pieces).

  2. #2
    Master
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    Indicating how specialist, hobbyist opinion counts for very little in the global market!

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  3. #3
    Tag Heuer do make some very good watches, all of the cases and bracelets are very well made and robust.

    I'll refrain from saying the watches are good values as I think the price of a lot of Swiss watches has got silly - plenty of mediocre watches can be had for £2k! - the prices of Tag Heuer started to increase with the market but appear to have stabilized.

    Tag Heuer have a good High Street presence, their use of brand ambassadors is dubious but appeals to a large portion of the general public and definitely helps promote the luxury appeal of their products.

    On a dedicated forum like this people can scoff but to the average guy on the street Tag Heuer is a "high end" luxury brand.

    I've owned and still own a few Tag Heuer watches, all going strong.

  4. #4
    Master sweets's Avatar
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    I find Tag Heuer a very unique brand in this hobby.
    Vintage Heuers have been subject to the most amazingly steep value increase over the last few years.
    I can remember all models of Autavia being readily available for under £1500.
    The wierd thing is that the love of the vintage is almost totally removed from the general disdain for the modern stuff, even when it tries (very hard) to be like the vintage.
    In this game it certainly seems
    Heuer = good
    Tag Heuer = meh

  5. #5
    I think they're a very switched on brand and pleased to see they're doing well in tough times for the Swiss watch industry.

  6. #6
    I do like the TAG Heuer offering & can see myself owning a Carrera calibre 16 auto chronograph brown face with a nice rally leather strap, easily obtainable for £1500 off a well know auction site at some point in the future.

    However, the same watch new is circa £3550 which I think has put them in amongst some heavy weight competition, hence the lack of love for them on this particular forum.

    Also, with display's in pretty much every single jewelers in every single shopping mall, they are hardly exclusive.....

  7. #7
    Master
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    Before I'd joined this forum I did think Tag were up there with Rolex etc. as a premium brand. This is obviously not quite the case! But I think they have done an excellent job as punching above their weight if you will. Their perception is that of a higher marque so when Joe Bloggs wants a "right nice watch" he will go to a Jeweller and see that a Rolex is actually really quite a lot more, and the Tag is so much cheaper, despite it still being one of the big boys.

    On the flip side to this is your Tudor's etc. where Mr Bloggs will look at it and decide he's not spending that kind of money on a watch he's never heard of.

    This forum certainly opens your eyes

  8. #8
    Journeyman balzebub's Avatar
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    I think they have done well by increasing their value ratio. Most folks on watch forums are just biased or clinging on to opinions formed years ago.

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  9. #9
    Master
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    Nothing wrong with a TAG in my opinion and I am fairly certain they have come down in price over the last 12-18 months. Would love a blue dialed Monaco for example, classic case.

  10. #10
    Master alfat33's Avatar
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    Quote Originally Posted by 97BlackC5 View Post
    Also, with display's in pretty much every single jewelers in every single shopping mall, they are hardly exclusive.....
    True, although Rolex sell almost as many, but seem more exclusive, perhaps because of the higher quality.

    My wife has a TAG, it looks great and has been very reliable.

  11. #11
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    I think some of their f1 and aquaracer watches are excellent value for money and in the £800-£1200 price bracket they are hard to beat especially if you find a heavily discounted piece

  12. #12
    Master
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    I don't own one but I do like the brand and the watches. I know they get a bad press generally on here, but that always comes across to me as a bit irrational and snobbish. Great to see the brand having success over the last 12 months, I hope it continues.

  13. #13
    Master
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    Quote Originally Posted by paule23 View Post
    I don't own one but I do like the brand and the watches. I know they get a bad press generally on here, but that always comes across to me as a bit irrational and snobbish.
    A post about TH pops up fairly often, but I agree with this. There is nothing materially better or worse with a Tag than a lot of swiss brands. I'm not sure they innovate as much as some others a little above TH prices, but they are a swiss watch that an owener should be proud of. I think their pricing can be a bit...inconsistent. But if Tag's are not worth the cash, I don't see how an Oris is.

    Having said that, this is a mental price https://www.tagheuer.com/en-gb/watch...sar8a80-bf0605 as far as I can tell that's just the bracelet? (I know swiss Ti bracelets are a lot...but still).

  14. #14
    Master RJM25R's Avatar
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    Quote Originally Posted by redsox78 View Post
    A post about TH pops up fairly often, but I agree with this. There is nothing materially better or worse with a Tag than a lot of swiss brands. I'm not sure they innovate as much as some others a little above TH prices, but they are a swiss watch that an owener should be proud of. I think their pricing can be a bit...inconsistent. But if Tag's are not worth the cash, I don't see how an Oris is.

    Having said that, this is a mental price https://www.tagheuer.com/en-gb/watch...sar8a80-bf0605 as far as I can tell that's just the bracelet? (I know swiss Ti bracelets are a lot...but still).
    That's the whole watch for £1300

  15. #15
    Grand Master Dave+63's Avatar
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    Quote Originally Posted by redsox78 View Post
    . I'm not sure they innovate as much as some others a little above TH prices
    They are one of the most innovative watch manufacturers of this century. Monaco v4? 1/2000th sec mechanical chronograph? Etc.

    A little above their everyday stuff price wise though.

  16. #16
    Master
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    Quote Originally Posted by Dave+63 View Post
    They are one of the most innovative watch manufacturers of this century. Monaco v4? 1/2000th sec mechanical chronograph? Etc.

    A little above their everyday stuff price wise though.
    First, yes some real innovations (remember the Monaco that flipped?). But, I think they charge disproportionately more for them. Bigger thing that bugs me though...The reliance on pretty old fashioned case materials. Maybe it's just me, but I do wish they'd swap some of the black PVD coated stuff for DLC. I've been interested in a couple of TAG's and been put off by Ti carbide rather than DLC or ceramic. Shame.

    But, you're right on the whole, they are as good as anything really. And I'm glad the link was the whole watch!!

  17. #17
    Value for money in the second hand market you can't beat a Carrera IMO

  18. #18
    Craftsman Walesy's Avatar
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    Quote Originally Posted by Kippax View Post
    Value for money in the second hand market you can't beat a Carrera IMO
    I have a carrera in my collection, I find it to be very 'soft' compared to others in the collection, it seems to pick up mark and dents on the bezel more than other inc Bulova etc.

  19. #19
    Quote Originally Posted by Walesy View Post
    I have a carrera in my collection, I find it to be very 'soft' compared to others in the collection, it seems to pick up mark and dents on the bezel more than other inc Bulova etc.
    Had my Carrera for a few years now and it seems to be holding up with marks and dents. I am anal when it comes to keeping things mint though.

  20. #20
    Craftsman Walesy's Avatar
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    Quote Originally Posted by Kippax View Post
    Had my Carrera for a few years now and it seems to be holding up with marks and dents. I am anal when it comes to keeping things mint though.
    So am I buddy, I have an eye for detail and the carrera seems to pick up almost everything when i wear it.

  21. #21
    Master
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    Picked up an Aquaracer as my beater last year. The RRP was mental for the quality but for the price I paid it's comprable to a Longines or Oris but with much better brand recognition, which they still seem to trade off too much IMO. I think they could still afford to up the quality a notch for the same price and keep margins decent. And that I imagine has been a major problem many have had with them

  22. #22
    Quote Originally Posted by chrisparker View Post
    I think they're a very switched on brand and pleased to see they're doing well in tough times for the Swiss watch industry.
    They cut their prices by 20-30 % last year , cleaned up their products and focused more on core collections. They make sports/diver styled watches that are very popular styles and a heavy marketing budget, everyone knows Tag!

  23. #23
    Journeyman
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    My first swiss watch was a tag and I loved it, then I joined a few forums and started to neglect my humble tag. I've worn it this wknd for the fist time in probably almost a year and I've loved it.

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  24. #24
    I know nothing of the internals, but I liked the look of this when i saw it the other day


  25. #25
    Quote Originally Posted by 97BlackC5 View Post
    TAG Heuer's sales rose 14% in 2016 according to their
    Was this sales volume or revenue?

  26. #26
    Master
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    Quote Originally Posted by Miocene View Post
    I know nothing of the internals, but I liked the look of this when i saw it the other day

    Agreed and a stand out for me at the price point. I prefer the orange handed version to the yellow.

  27. #27
    Craftsman
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    I've contributed two sales to that figure (one for myself, one for my brother). Tag aren't a forum darling, but I still think they make decent pieces.

  28. #28
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    I'm at risk of adding to the sales on each visit to York designer outlet.

    They had a Tag Heuer RS2, black and orange with over £2k off the list price this weekend..........very very tempting

  29. #29
    Craftsman carlt69's Avatar
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    Quote Originally Posted by stix View Post
    Agreed and a stand out for me at the price point. I prefer the orange handed version to the yellow.
    I keep on looking at these as they look very nice imo


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  30. #30
    Master
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    I had a tag Mcqueen Monaco for a few years and a Rolex 14060m no date sub. I shifted them in as I needed some cash for some workstations in a hurry.

    To be honest I have every intention of buying some replacements just as soon as I can. However for the Monaco it will either be a vintage Heuer or slightly more realistically the fairly accurate reissues that Tag have put out in recent years.

    Their other stuff I'm not too cool with but saying that I'm not big on most of Omegas curent range either.

  31. #31
    Quote Originally Posted by stix View Post
    Agreed and a stand out for me at the price point. I prefer the orange handed version to the yellow.
    I can only see the orange hands with the blue face, unless I'm missing it?

  32. #32
    Master
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    Quote Originally Posted by Walts View Post
    They had a Tag Heuer RS2, black and orange with over £2k off the list price this weekend..........very very tempting
    Great watch for that price, but again, black ti carbide PVD not DLC, so it'll get marks in no time. I've never seen a used RS2 that wasn't a wabi fest.

  33. #33
    Master
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    Quote Originally Posted by Miocene View Post
    I can only see the orange hands with the blue face, unless I'm missing it?
    That's probably what I meant sorry. Blue and orange.

  34. #34
    Master
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    Quote Originally Posted by carlt69 View Post
    I keep on looking at these as they look very nice imo


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    Yes they look great and now to complete the design, bring back the colours of the logo. That to me is TAG Heuer!

  35. #35
    Quote Originally Posted by Walts View Post
    I'm at risk of adding to the sales on each visit to York designer outlet.

    They had a Tag Heuer RS2, black and orange with over £2k off the list price this weekend..........very very tempting
    I go in there most trips to the outlet and they do have some decent stuff at a nice reduced rate. But I am not the biggest fan of tags really that what has stopped me in the past.

    But like others have said if you stopped 10 people on the street and asked them to name a big watch brand tag would be listed more than PP, hublot, AP, JLC, VC, etc.

  36. #36
    Quote Originally Posted by Miocene View Post
    Was this sales volume or revenue?
    Revenues by the looks of things. I saw the headline on Bloomberg that morning, it was taken from an interview with Jean-Claude Biver (TAG Heuer Ceo) by Neue Zuercher Zeitung.

    A couple of further sound bites:

    TAG Heuer's smartwatch & resulting publicity played a role in revenue increase.

    Main priority remains America, even as TAG Heuer, owned by LVMH, expands in China.

    Says won't remain interim Ceo of Zenith watch brand for as long as at TAG Heuer, which has been since 2014.

    Says needs to reduce Zenith's dependence on Chinese market; brand has no smartwatch plans.

    NOTE: 8th January: TAG Heuer Ceo sees return to growth for Swiss watchmaking.

  37. #37
    Master
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    Quote Originally Posted by NikGixer750 View Post

    But like others have said if you stopped 10 people on the street and asked them to name a big watch brand tag would be listed more than PP, hublot, AP, JLC, VC, etc.
    It'll probably be said most. Or up there with Rolex as joint top.

    Rolex, Tag, Breitling, Omega... Then I dare say even Armani and Michael Korrs will be mentioned before PP etc.

    Hublot maybe due to their links with rich footballers, I think they're a partner of Manchester United

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