You do when they want to earn more than the box office results warrant.
So?My point is I can't see a resolution that keeps those currently receiving a higher proportion of money from past performance or heritage, satisfied by altering payments so they receive proportionately less.
It is a 'sport' that is a marketing tool for manufacturers and sponsors. The publicity should be the main satisfaction.
Winning already has a DOUBLE reward.
The current structure stacks the deck in favor of a few prima donas and it sabotages the show.
That Liberty is closer to US car racing will imo have a large impact on the distribution of money over the competitors.
We will see soon enough.