GBP/USD trading at 1.30 today, a nearly 300 point dip from the 1.33 level a week ago.
Surely this is going to pinch Rolex and surely they are going to have to act soon?
Isn't it a circular argument. This means that you constantly increase the price in whichever country looks the cheapest which is self perpetuating as makes somewhere else cheaper.
Never going to happen but why not reduce the prices in some countries too if this is about pricing parity as am struggling to recall a time when prices even stayed the same for more than 2 years, even when the pound has been strong
Still, the whole Rolex business model is a mystery to me.......law unto themselves
Was shopping with the wife in Peterborough last Sunday. Following a thread on here about Rolexes being in the window for an hour before being sold, I popped in to Fraser Hart. Nothing Sub wise in the window, I asked the girl when they expected anything in. She fetched the manager, who very politely told me he didn't have a clue, and the best thing to do would be to keep popping in.
I asked about the imminent price rise and he smiled. He said we all read the forums, and he had asked his rep from Rolex. He was told that there is no planned price rise. As I said he reads this forum so correct me if I'm wrong about this.
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Indeed, since prices have remained unchanged from June 2012 until the present day (4 years+) and back in the mid-1990s ff. stayed unchanged for much longer still.
As the use of the following graph in every thread on prices ever to hit the forum in recent times appears still not to have reached all eyes :
Note the parts that look like flat lines.
They are flat lines.
Haywood
Rolex AD's have received a green letter to say that SERVICE prices are to rise by 10% on 1st October. How quickly can you get your Daytonas in for a quotation?
My thoughts on the ever-more pressing logic for a rise in RRPs remain unchanged....
H
I've had two ADs one yesterday & the other today inform me they've received letters from Rolex regarding price increase. But was either unable or unwilling to provide me the date of the increase.
Seems the salesperson was being rather sly as all they would say is they've received letters indicating price increase. They failed to mention it was servicing rather than actual watch prices.
Last edited by Van Diemen; 27th September 2016 at 12:03.
I have been offered a GMT but they won't sell it till next week.
If anyone want a LN GMT give me a shout and I will pass on the details.
Last edited by Middo; 27th September 2016 at 19:09.
Current I would assume
I would expect that it would be the price current on the date the assessor looked at your watch. I fear that it may be too late already, in fact, to be sure of realising the outgoing prices.
H
If an increase does happen, are Watchfinder etc likely to improve their offers to buy I wonder.
Seriously, 10% increase on service? Aren't they expensive enough?!
I wonder whether it could actually work the opposite and go down. If prices rise and there's a sudden release of SS (after all there zip out there so you'd imagine that they are either being held back by AD's or Rolex themselves) eventually the demand will be filled by going via an AD and as such non AD's would be unlikely to command their current exorbitant pricing.
If & when there is a price increase the pre-owned prices will have will increase relative to the RRP.
Certain pieces have always & will continue to command a degree of premium unless Rolex floods the marketplace. Highly unlikely
Last edited by Van Diemen; 27th September 2016 at 20:23.
Yes I think we've all pretty much established that and I'm sure Haywood himself is on record saying it will be good for business, no problem with that personally but my question was really to decide if I should sell to WF now or hold out.
Thanks, it makes sense. I dont expect the assessor to rush and quote me on the 30th of September. They will quote the price as of the assessment date. Which will be in a week, best case. Oh well, will wear the watch another year before sending it to service. It is just running a little bit fast. It is 2007 model, but I have probably used for no more than a total of 3 years since.
Of course, Rolex might decide to exploit its scale to ramp up its competitiveness (squeezing the likes of Omega) by holding its prices.
Norway had a price rise a couple of months ago and it's made the price disparity between the UK and Norway comical. With a discount AND tax free they are still either equal to, or more than UK RRP's.
It means nothing I am sure, but I notice on the rolex website this morning that the prices show automatically under the model number (before you had to click to reveal the price) and there is a little "pricing policy" clicky. The prices haven't changed though (but someone will be sure to update the threat at midnight! )
Oh yes, just noticed too! Interesting they chose to make such a change on the eve of a new month...hmmmm....
On the same note, genuinely spoke to my AD (WoS) this morning and she quite confidently told me that all staff are being told that there will not be a price increase this year. Asked where they got that information from, she said from their managers.
Make of it what you will. But I find that surprising, especially in light of the fact that GBP is under real pressure right now, with GBPUSD dipping below 1.30 to 1.29, for example.
Haywood - any further insight?
I am astounded to be saying there will be NO rise at start of October.
Pressure from many directions remains intolerable for there to be one, but Rolex UK are most unlikely to put one in place in November in December, to avoid serious disquiet from ADs in crucial Christmas season.
If betting, I'd put a bundle on January 1st. Why it didn't happen in Aug / Sept / Oct will be a cause of mystery to many and certainly me. There are very distinct, recognised and Rolex-acknowledged drivers for a UK price adjustment now, which there have not been since the rapid rises of 2008-2012.
Haywood
The way I see it if they increase prices now, they will most probably have to increase prices early next year.
GBP is currently very week and showing no real sign of recovery.
Now come early next year the dreaded Article 50 is said to be invoked. What happens then? If GBP looses even more ground prices will have change again.
Best for them to just wait it out and see what happens. I really hope this doesn't mean there will be little to no SS sports stock in the U.K.
Grey & used prices for certain SS references are simply crazy.
This is good news, may even be able to get my Hulk before they go up
Odd they haven't mind, and assume this will make used prices even stronger in the run upto Christmas unless Rolex release more watches to the ADs. Would love to be a fly on the wall at Rolex HQ
Okay whose first with the 'January 1st 2017 Rolex price increase' thread?
Makes no odds there is no SS sports stock anywhere in the UK ! unless you want an Explorer 2 !
so to get xmas sales there needs to be some stock !!!