Originally Posted by
craniotes
Do limited editions really hurt a brand? Now it's one thing if we're talking about AP and their endless ROO LEs that are differentiated by little more than a dial color and a name, or Hublot and their naked theft of said business model, but here we're talking about a precious few dedicated LEs that are quite different from anything else that exists in Bremont's core collection. The EP120, P-51, Victory, Codebreaker and Wright Flyer were all lovingly conceived and crafted with elements from their namesakes (with the latter three having a charitable aspect), while the military editions are a labour of love for the men and women who serve (and again, these aren't for sale to the general public, so I don't lump them in with the true LEs).
In the past year we've had the Wright Flyer and the Jaguar E-Type and the Kingsman pieces. Too much? Perhaps, but it's worth bearing in mind that the latter two were time sensitive, in that they had to coincide with the release of their respective tie-ins. It's also worth bearing in mind that in both cases Bremont was approached, and not vice versa; I'm not sure that I would've walked away from the opportunity. Anyway, I simply don't see how the above can be perceived as a strike against the brand.
Now, obviously, this is just one man's opinion, and I readily admit that I tend to be somewhat forgiving in this respect. To wit, while I'm no fan of APs strategy with the ROO, I still love the collection, own two currently, and wouldn't hesitate to buy another should they release a new model that tickles my fancy (and I actually have the money on hand to buy it -- unlikely). Simply put, I buy why I like and I wear what I buy; what I don't do is throw the baby out with the bathwater.
Regards,
Adam
PS - With respect to your prediction, I don't think that it'll happen quite so soon, given that Nick and Gilles are quite keen on remaining independent, nor are they hurting for sales or cash, but in the long term anything's possible when there's money on the table. ;-)