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Thread: Omega sales in the early-mid 90s - were they really bad?

  1. #1
    Master
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    Omega sales in the early-mid 90s - were they really bad?

    While doing some paperwork research on my standard 3590.50 Speedy, I've discovered it was built in April 1993 and sold new in the UK in August 1996. Assuming it took a little while to get through the supply chain from Switzerland to the UK, that's still the best part of 3 years from production to sale. I was quite surprised by that.

    Were Omega sales really that bad in the nineties? Or was it just Speedy sales?

  2. #2
    Grand Master
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    Quote Originally Posted by Guitarfan View Post
    While doing some paperwork research on my standard 3590.50 Speedy, I've discovered it was built in April 1993 and sold new in the UK in August 1996. Assuming it took a little while to get through the supply chain from Switzerland to the UK, that's still the best part of 3 years from production to sale. I was quite surprised by that.

    Were Omega sales really that bad in the nineties? Or was it just Speedy sales?
    The only Omegas I ever recall seeing in the 1990s were Bond-style Seamasters in a couple of sizes. I remember thinking the 41mm version was enormous. I do recall seeing one with sort of square gold inlays around the crystal - I don't remember where, probably worn by a co-worker. Fashionable then, but now...
    ...but what do I know; I don't even like watches!

  3. #3
    I think the Seamaster was the thing to own back in the early 90' - I guess the 'vanilla' Hesalite Speedie was a bit of an odd watch to the non -WIS, manual wind and no date etc for about the same price as James Bonds smart new watch!?

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    Master itsgotournameonit's Avatar
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    I wasn't really in to watches as I am today so I maybe wrong but I remember that back in the day TagHeuer were selling loads of watches.The F1 was popular so too the SEL ranges,Dare I also say but if you looked in any high street window and at the time it was full of Gucci watches.The 9000 series was my first major purchase.Back then £800 on a watch was seen as a bit extravagant,I don't recall seeing any Omega watches about in big numbers but maybe back then I just wasn't looking properly.

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    Master Lammylee's Avatar
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    Attachment 4604

    I bought one of these new in the mid 90's, quality at the time seemed great but not a patch on the replacement, although I preferred the cleaner style. (Price was £550.00)

  6. #6
    Master
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    Actually I think my Speedmaster serial indicates a build date a couple of years earlier than the actual sale date. Think it was made late 80's but not sold until early 90's! Will try and remember to check the paperwork when I get home.

  7. #7
    Are those dates from Omega extract of the archives? you have to pay but I believe they will tell you when it was made and when it was shipped to the AD, might make a bit more sense date wise?

  8. #8
    Grand Master jwg663's Avatar
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    It's worth remembering that Speedies were "specialist" watches in those far off days & didn't sell in big numbers,
    hence their (relative) rarity now.
    ______

    ​Jim.

  9. #9
    Master
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    My sales date is on the warranty card with the watch, and the production date was obtained from Omega themselves. I guess they were a bit of a specialist watch back then, still suffering from the Swatch plastic watch boom?

  10. #10
    Grand Master
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    Quote Originally Posted by jegger View Post
    Are those dates from Omega extract of the archives? you have to pay but I believe they will tell you when it was made and when it was shipped to the AD, might make a bit more sense date wise?
    You might be able to get bare-bones information (build date, sale date, and where) from Swatch/Omega over the phone. Breitling UK provides this if you give them the model and case number, although I don't know if they are willing to provide any formal documentation, without having seen the watch first (and maybe taking a small payment).
    ...but what do I know; I don't even like watches!

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    Quote Originally Posted by RobDad View Post
    I think the Seamaster was the thing to own back in the early 90' - I guess the 'vanilla' Hesalite Speedie was a bit of an odd watch to the non -WIS, manual wind and no date etc for about the same price as James Bonds smart new watch!?
    And the mechanical fashion ´WIS´ did not exist yet.

    Yes Omega and every one els´s mechanical sales were realy still thát bad. It took some years for the mechanical luxuty fashion to gain momentum and then mass.
    Early-mid 90s saw the B&H strategy still only as a budding trend and it was not yet appearant at all that it was to become so fashionable.
    Seiko per example was reviving the GrandSeiko brand with a high end quártzes and not untill ´98!!! did they reïntroduce the first mechanical caliber again.

  12. #12
    i bought a chronostop back in the 90s 69 irish pounds, it gave me unreal grief, a path worn to the ad, three trips to the factory, i flipped it for little money, as i was really ppppd of with it, i got a few omegas in later years but could not warm to them.

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    Quote Originally Posted by oldstock View Post
    i bought a chronostop back in the 90s 69 irish pounds, it gave me unreal grief, a path worn to the ad, three trips to the factory, i flipped it for little money, as i was really ppppd of with it, i got a few omegas in later years but could not warm to them.

    Is was to the 21st C. before WIS adopted the marketing of the anachronistic limitations of a mechanical as desireable features.

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