just a devil's advocate type post....
EJ didn't lose their rolex francise, they gave it up, due to margins, rigid rules & rolex's demand they re-modelled their stores into green rolex branded bars
I bought my sub from EJ in Dec2012, pleasent enough experience... they offered discount both with or without 0% finance (i took the discount, but not the credit)
GS were perhaps a bit more professional (that's a bit harsh to EJ... hard to explain.... EJ were a bit
alright mate, do you want a coffee and GS were more posh and good afternoon sir, can we get you a beaverage), but no discount from GS, so they didn't get the dosh!
I don't think the OP is being unreasonable to ask for 0% and expect to use his dicount entitlement
personally, i'd ask for credit to begin with, then ask for discount, then ask them to re-size the bracelet & maybe de-sticker the watch, then finally at the till pull out the signet card - but i'm a b**tard like that