You may have seen these already Dunk but I found these instructions, not for your particular clock but for a quartz Seiko Westminster/Whittington chime clock:
http://www.grandfatherclocks123.com/sei ... anual.html
The interesting paragraph I've pasted below. Apparently there can be a 90 minute delay before the chimes kick in.
If your chime doesn't count the correct hour:
1) Take out the battery
2) Set the time to 5:50 AM
3) Replace the battery in the cavity.
4) Set the time with the hands moving clockwise to the correct time.
5) The chime will sync correctly and play the quarter hour chimes after the clock has been running 90 minutes.