Despite being an absolute through and through Rolex fan whose watch addiction was caused by a Rolex and has been rekindled by Rolexes many times over the years, I can very much relate to this. It's just getting irritating now. On the upside (for me at least, if not my bank account) I am finding the precious metal ones more appealing these days anyway. Pepsi in steel, yeah fine. Root beer in rose... Now you're talking! 😍