Just to correct this:-
(a) Marking an item as a gift makes no difference whatsoever to the VAT due on it at import into the UK. Well, for clarity, there is a VAT allowance of £39 for gifts versus £15 for all other goods but clearly it makes no difference for most watches. In short, a lot of overseas vendors think that "Gift" makes a difference for expensive watches; it does not.
(b) You most certainly
can insure a package sent as a gift!
(c) Note that the insurance value of a package does not necessarily have to be written on it. It depends on the insurer and the postal method. Indeed, there is no fundamental reason why the value written on the customs declaration necessarily has to match the insurance value. See what I wrote about it here:
http://forum.tz-uk.com/showthread.ph...=1#post3266935 and
http://forum.tz-uk.com/showthread.ph...=1#post3901640
(d) Many overseas vendors also believe that they can reduce import taxes due by misdescribing items. Again, as far as the UK is concerned, this is untrue. VAT gets applied to almost all imported items so a misdescription will not help. Vague descriptions of "time measuring instrument" or similar are also worthless.
(e) Worse, it is possible for import taxes to
increase due to misdescribed items. This is because watches do not normally have Customs Duty applied whereas other items do attract Customs Duty meaning that, where an item is misdescribed, the recipient can potentially end up paying Customs Duty on an item on which they should not have had to pay it. This happened to me once:
http://forum.tz-uk.com/showthread.ph...=1#post4501848
(f) The only way to reliably evade import taxes (note, this is illegal and I am not recommending it) is to misdeclare the
value of item, i.e. to show its value on the customs declaration as less than it is actually worth. This is what the vast majority of Chinese and other far eastern vendors do as a matter of course.